An Introduction to Podcasting

If you have a message to tell the world, and an audience that needs to hear it, there is no better vehicle to make that happen right now than a podcast.

It seems that podcasts are everywhere at the moment… the number of podcasts in existence has tripled in the last few years!

And that trend is only going in one direction with the powerhouses of Spotify, Google, Apple and Amazon now fully invested in the growth of this medium. So, one thing is clear… podcasting is here to stay!

This offers a huge opportunity for charities and not-for-profits to share the brilliant work that they do, while growing an audience of highly engaged and extremely loyal listeners.

But how on earth do you get started? What equipment do you need? How much does it cost? How much time does it take? How do you reach your audience?

While podcasting, at its core, is very straightforward, it can be daunting getting started, with plenty of potential pitfalls along the way.

 

In this short FREE introductory webinar, we will cover the key things you need to think about in preparing to launch a podcast, including:

• Where podcasting has come from and more importantly where it’s going to

• The benefits that podcasting can offer your organisation

• A look at the end to end process from generating content ideas through to recording, editing, publishing and promotion

• What equipment you might need

• How to get your podcast in front of listeners

 

It is designed for those who are thinking of starting a podcast for their organisation and would like to find out more.

 

What past attendees of this webinar said:

“Great content – it has definitely given me confidence to get our podcasts underway. Thank you.”

“It was exactly as pitched – I started knowing nothing and never felt out of my depth”

“Roger’s delivery was very good and his breadth of knowledge on the subject was obvious. The content was extensive and all very relevant.”

“I would recommend this training to any other organisation thinking about getting into this world, due to the content and Roger’s delivery which I thought was excellent.”

 

About the Trainer:

Roger Gowdy is an award winning Podcast Producer and is highly experienced in all things audio/visual production. Starting his training in the world leading Sonic Arts Research Centre in Belfast, Roger completed his Masters in 2005, and since then has been producing audio visual content for organisations all over the world.

Roger is a judge for the Irish Podcast Awards and has launched, hosted and edited multiple podcasts with particular focus on the not-for-profit sector. His work was awarded Bronze in the Parenting Category at the 2024 British Podcast Awards, and in the 2024 Irish Podcast Awards he picked up Gold in the Parenting Category, and Bronze in the Producer of the Year.

 

Important Information:

*** This webinar will be held on Zoom. The Zoom details will be included in your confirmation email. ***

• As this is a free training event, places are limited and are in high demand. If you cannot attend, we urge you to get in contact so another can take up your place.

• Please allow at least 10 minutes prior to training start-time to check your computer/tablet/smartphone video & audio settings .

• If you have questions or need assistance, please email hayley@ci-ni.org.uk 02890401290.